In a word: yes. Blogging can significantly impact your business’s bottom line. Perhaps you’re a dedicated blogger and already know how much it has worked to increase traffic, qualified leads and boost sales.
Or it’s possible that you’re like a good many business owners who had good intentions of keeping your blog current, posted initially when your site (re)launched and then quickly forgot that you even have a blog. If you’re part of the latter group (or just curious), this post is for you. Continue reading Does blogging really matter?